Should a prospective franchisee work with a franchise broker or consultant? I am often asked that question by prospective franchisees. Alternatively, someone will contact me and after speaking with me may decide that they want to look at other franchise opportunities. Typically, in those situations I refer the prospective franchisee to both the IFA website (www.franchise.org) and to a franchise broker or franchise consultant who does not charge the prospective franchisee.
A franchise consultant or franchise broker works with the "candidate" or prospective franchisee by performing almost a matchmaking service. A good broker learns about the prospective franchisee's financial and personal background and determines franchises that would be a good fit, both financially and personally, for the candidate.